Marketing & Relationship Management

Marketing is a key function in all business organizations. Businesses must learn how to transit from mere transactions marketing to building lasting relationships with their customers. All successful organizations know how to manage their marketing relationships. This course will teach organizations how to develop a customer-oriented service culture that will always deliver excellent value to customers and suppliers.

Learning contents:

The meaning of marketing management

  • Relationship marketing approach
  • Differences between transactional and relationship marketing
  • The nature of the customer/supplier
  • Understanding customer/supplier needs
  • Developing a strong brand image
  • Developing useful leads and prospecting for new business
  • Developing “warfare” mentality among marketing staff
  • Planning and preparing for a marketing call
  • The 7 Ps of marketing
  • Identifying and handling decision makers
  • Monitoring competitor activities
  • Handling objections
  • Building customer loyalty
  • Bench marking with leading organizations

For whom:  Heads of marketing departments etc


Fee:              Seventy thousand naira only

Duration:     One day